Nomina’s genre mishmash on her latest single “Fetish Daddy” covers electronic and dance elements with reggae rhythms, synth melodies, and the closely mic’d intimacy of her pop vocals. It makes it a mellow tune that isn’t so much indefinable as it is endlessly identifiable, cross-sectioning myriad mainstream-leaning and definitively underground music with African roots. Nothing the artist is doing is new, per se, but the way in which she does it feels fresh and appealingly unique. To this fun and enjoyable song, Nomina brings a gift for mystical songwriting and hazy atmosphere that elevates the production above mere novelty.
On “Fetish Daddy” Nomina highlights on the never-ending appetite of men preying on vulnerable women. As she suggests, this song is about ‘adults who misuse their social status and power to oppress the less privileged and or underage children.’ For some, being a sugar daddy sounds like a pretty sweet deal. Since more and more sugar babies have taken on sugar daddies to make some extra cash, it’s clear being a ‘sugar baby’ – on the other end of the deal – can be pretty damn lucrative. This is the dream for many guys: no-strings attached sex where you live out your wildest kinks and fantasies.
But then there is the dark side of it which bears a significant hidden cost. That is the sexual violence. It still is shockingly common in our society and the impact of sexual violence goes far beyond any physical injuries. The trauma of being raped or sexually assaulted can be shattering, leaving you feeling scared, ashamed, and alone or plagued by nightmares, flashbacks, and other unpleasant memories. From these unfortunate experiences, the world suddenly doesn’t feel like a safe place anymore. You no longer trust others. You don’t even trust yourself. You may question your judgment, your self-worth, and even your sanity.
But Nomina’s softly luminous voice, carves out a refuge where love and happiness finds solace in each other. Her ability to turn on various sonic and thematic dime offers a fighting chance to blossom away from the persistent troubles of sexual violence. And it usually comes in the form of your self-worth and long-term happiness. This isn’t me preaching some moral high ground. In reality, it sounds like a bolstering of defenses—strong and unapologetic from such a singer to stand your ground and be mindful.
Watch: Nomina – Fetish Daddy
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